Mabokrim Halmeonijip is an original Korean restaurant in Sindang-dong Tteokbokki Alley, opened in 1953, that gained great popularity by serving instant tteokbokki with a secret sauce made by mixing gochujang and chunjang. Currently, the founder's daughters-in-law and granddaughter are continuing the business.
"Mabokrim Halmeonijip is a Sindang-dong tteokbokki restaurant founded by Grandma Mabokrim in 1953, and is regarded as the matriarch of the dining industry for first distributing gochujang-based tteokbokki to the market. She was the one who popularized hotpot-style instant tteokbokki and rabokki, captivating customers' palates with a secret sauce that mixed chunjang into a gochujang base."
Business Areas
- Operation of an Instant Tteokbokki Specialty Restaurant: As the starting point of Sindang-dong Tteokbokki Alley since 1953, it primarily offers instant tteokbokki cooked directly at the table. Customers can enjoy tteokbokki tailored to their personal taste by adding various toppings.
- Semi-cooked Packaged Sales: In addition to dining in, the store offers a takeout service where tteokbokki ingredients are packaged and sold for customers to conveniently cook at home. This allows them to enjoy the taste of Mabokrim Halmeonijip even at home.
Products
- Instant Tteokbokki: Set menus including wheat tteok, fish cakes, ramyeon, jjolmyeon, yaki mandu, and cabbage are provided according to the number of people. It is characterized by its unique sweet and savory sauce made by mixing gochujang and chunjang.
- Various Topping Additions: Customers can customize their tteokbokki by adding various toppings such as tteok, fish cakes, ramyeon, jjolmyeon, mandu, smoked eggs, cheese tteok, cheese, and vegetables. This provides an even richer taste and texture.
- Fried Rice: Eating rice fried in the leftover sauce after finishing tteokbokki is another specialty of Mabokrim Halmeonijip. Many customers enjoy fried rice as the perfect end to their tteokbokki meal.
Special Notes
- Origin and History of Sindang-dong Tteokbokki: Opened in 1953, it is the original store that formed Sindang-dong Tteokbokki Alley, boasting a long history and tradition of over 70 years. It has established itself as an iconic presence in Korean tteokbokki culture.
- Unique Secret Sauce: The unique secret sauce, made by mixing gochujang and chunjang, which is both sweet and savory, is a strength unique to Mabokrim Halmeonijip. It also gained fame with the old advertising slogan, 'Even the daughter-in-law doesn't know.'
- Popularity and Media Exposure: In addition to appearing in famous gochujang commercials in the past, it gained nationwide recognition by being featured in various broadcast programs such as 'I Live Alone.' It is a representative attraction in Seoul consistently sought after by many domestic and international customers.
Recruitment Information
- Main Hiring Positions: Restaurant operation-related duties such as kitchen assistant, hall service, serving, and cashier.
💡 A Word from JobPloy
Mabokrim Halmeonijip is an iconic original restaurant in Sindang-dong Tteokbokki Alley, where you will primarily perform restaurant operation-related duties such as kitchen assistant and hall service. It can be an opportunity to experience Korea's representative snack food in a place with a long history and tradition. However, during weekends or meal times, a busy and lively work environment with many customers is expected, so quick task processing and a friendly service attitude are important.
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