Bobaefnb Co., Ltd. is a Chinese restaurant franchise company established in 2020, operating its representative brand 'Bobaebanjeom'. Headquartered in Songpa-gu, Seoul, it is expanding its nationwide franchise network based on its unique recipes and systematic franchisee support system.
Bobaefnb Co., Ltd. is a franchise company that started as 'Bobaebanjeom', a regular Chinese restaurant in our neighborhood. It embodies the cheerful slogan 'You only live once, make the most of it!' and CEO Kim Jin-hyuk's life philosophy, 'If you want to go fast, go alone; if you want to go far, go together.' The growth of Bobaefnb is achieved through the love of its employees and all customers who use Bobaebanjeom. Just as Bobae was born overcoming a disadvantaged environment and the wall of disability, we will not rest on our laurels but continue to challenge ourselves and move forward as a good company that practices ESG management.
Business Areas
Chinese Restaurant Franchise Business: Provides solutions necessary for overall franchise operation, including recruitment and operational support for 'Bobaebanjeom' franchisees, provision of unified interior concepts, cooking and service training, and online/offline marketing activities.
Food Ingredients and Logistics Distribution Business: Stably supplies patented, differentiated exclusive sauces and food ingredients to nationwide franchisees, supporting the maintenance of consistent taste and quality across all stores.
Global Franchise Business: Building on its success in the domestic market, it is pursuing expansion into overseas markets such as Vietnam, aiming to become a global Chinese restaurant brand.
Main Products
Bobaebanjeom Menu: Offers popular and trendy Chinese dishes emphasizing a smoky flavor, such as Beef Jjamppong, Bobae Jjamppong, Jjajangmyeon, and Tangsuyuk.
Bobae Gaoliang Liquor: A 35-degree local specialty liquor made with domestic ingredients, it is an exclusive Gaoliang liquor for Bobaebanjeom that won an excellent taste award at the International Taste Institute.
Bobaebanjeom Meal Kits: Meal kit products such as Jjajangmyeon and Jjamppong, launched in collaboration with Milpang, allowing customers to easily enjoy the taste of Bobaebanjeom at home.
Strengths
Systematic Recipe and Sauce Standardization: By standardizing all menus into recipes and sauces, a cooking system has been established that can produce consistent taste without professional chefs, reducing the operational burden on franchisees.
Win-Win Management and ESG Practice: Practices win-win management to strengthen solidarity with franchisees and actively engages in social contribution activities such as supporting vulnerable groups and donating scholarships.
Unique Menu Development Capability: Possesses patented original recipes such as fruit-aged soy sauce jjajang sauce and fermented vinegar tangsuyuk sauce, securing differentiated taste competitiveness.
Job Posting Analysis
Key Recruitment Roles: Franchise Management (SV), Menu Development (R&D), Marketing, Business Support, Logistics Management, etc.
Average Annual Salary Level: Average annual salary around 43 million won.
Employment Pattern: Combines rolling recruitment and open recruitment, focusing on hiring professionals in franchise operation and management as the number of franchisees and brand grows.
💡 A word from JOBPLOY
Bobaefnb is a rapidly growing company operating the representative Chinese restaurant franchise 'Bobaebanjeom'. For foreign workers interested in the food service and franchise industry, this will be a great opportunity to learn about the company's systematic franchise management system and standardized cooking methods. However, due to the nature of franchises, there may be many tasks related to franchisee support, logistics, and on-site communication, so having basic Korean communication skills and a service mindset will be advantageous.
