📌 About the Clinic
[ Seeking Founding Members for Explosive Growth with Dermia Clinic at the Center of the Global K-Beauty Market ]
KRW 1 trillion in 2023, KRW 1.4052 trillion in 2024, and KRW 3.3 trillion in 2025. The medical expenditure of foreign patients visiting South Korea is expanding at a phenomenal rate every year, with approximately 80% concentrated in dermatology and plastic surgery.
Dermia Clinic is a premium dermatology clinic newly launching in Myeongdong, the frontline and mecca of K-medical tourism. We will provide top-tier medical services that satisfy both global VIPs and domestic clients. Our core offerings include the most trendy procedures such as lifting, skin boosters, collagen boosters, and pigmentation treatments, along with our exclusive clinical protocols combining high-end laser equipment and regenerative medicine (PRP, SVF, etc.).
[ How We Work: "Fast Execution, Overwhelming Rewards" ] We reject the outdated, rule-of-thumb marketing of traditional local clinics. We actively utilize data analysis and AI tools to maximize efficiency, immediately test valid ideas, and execute them rapidly. We reward proven performance that drives the company's growth with industry-leading opportunities and compensation.
We are looking for a Chief Marketing Director who is not just an employee carrying out instructions, but a leader who will establish the marketing direction for our new brand, build a data-driven customer acquisition system, and co-create the standard for how we work.
🎯 Vision 2027
Running towards clear goals proven by numbers. We strive for clear business objectives backed by solid data, rather than vague slogans.
- Achieve KRW 20 billion in annual revenue and secure an overwhelming profit margin.
- Break away from broker-dependent marketing; secure native traffic and build a database of 50,000 highly qualified global VIP customers.
- Based on the successful establishment of the Myeongdong flagship clinic, lay the foundation for establishing a multinational beauty MSO (Management Service Organization) and entering the global capital market (e.g., overseas IPO).
📌 Key Responsibilities
1) Establish Global Growth Strategy & Design Revenue Structure
- Determine resource allocation priorities by target country and establish quarterly revenue/performance roadmaps.
- Formulate operational strategies for various advertising platforms, including Meta and Google Ads.
2) Manage Global Execution Team & KPI Performance
- Set and lead weekly/monthly task priorities.
- Manage core KPIs directly linked to growth (global revenue, ROAS, CTR, conversion rate, retention rate, etc.) and operate performance dashboards.
- Share performance data with the team and reflect strategic feedback.
3) Integrated Execution of Content & Ads, and Organization Building
- Collaborate with designers and video teams to plan content direction and provide feedback.
- Execute overseas community seeding and viral marketing campaigns.
- Efficiently manage and utilize outsourced content production and influencer recruitment agencies.
📌 Qualifications
- Language: English proficiency is strictly required.
- Experience: 4+ years of relevant experience.
- Education: Regardless of educational background.
- Hands-on experience directly setting up and operating Meta/Google Ads campaigns by country and target audience.
- Ability to independently extract data and operate dashboards (capable of directly reading and interpreting numbers like ROAS, CAC, LTV, and conversion rates).
- Experience managing small teams and communicating effectively with external vendors.
- Direct operational capability in at least two of the following areas: ad setup, content planning, and channel management.
📌 Preferred Qualifications
- In-house marketing experience at a K-Beauty brand.
- Experience discovering target audiences for high-ticket services, planning funnels, and building a customer database.
- Experience utilizing influencer marketing and User-Generated Content (UGC).
- Marketing experience in the hospital/clinic sector.
- Experience conducting keyword, traffic, and backlink analysis using tools like Google Keyword Planner, Ahrefs, etc.
Experience integrating AI tools (e.g., Gemini, Midjourney, Claude) into practical work flows.
📌 Benefits & Perks
- Performance-based incentives
- 4 major social insurances / Severance pay / Holiday bonuses
- Lunch allowance / Unlimited coffee and a variety of snacks
- Additional pay for overtime and holiday/weekend work / Awards and allowances for long-term service
- Horizontal communication culture with no forced company dinners (Hoesik) or overtime
Discounts on clinic/hospital procedures, and treatment points provided for the employee and immediate family members
📌 Working Conditions
- Employment Type: Full-time (3-month probationary period)
- Salary: To be negotiated after the interview
- Working Schedule: 5 days a week / Monday - Friday / 9:30 AM - 6:30 PM
- Location: Hanjin Building Main Tower, 63 Namdaemun-ro, Jung-gu, Seoul
