MediChina is a specialized advertising agency that helps Korean hospitals and clinics enter the Chinese market. Located in Geumcheon-gu, Seoul, it is led by CEO Lee Se-han. We provide full-funnel services from the establishment to execution and conversion management of China's digital marketing strategies.

"MediChina is a specialized company supporting the successful entry of Korean hospitals and clinics into the Chinese market. We are increasing the recognition of Korean medical services in China by operating and managing effective marketing campaigns for Chinese patients. We are an integrated China digital marketing partner that connects everything from China marketing strategy development to Xiaohongshu marketing, Chinese influencer group operations, and consultation-to-reservation conversion."

Business Areas

• Supporting Korean Hospitals' Entry into the Chinese Market: We help Korean hospitals and clinics successfully enter the Chinese market by developing and executing customized marketing strategies. We support the entire process of attracting Chinese patients and provide optimal solutions based on local market analysis.
• Full-Funnel China Digital Marketing Operation: We operate the entire marketing process, from customer acquisition to consultation, reservation, and post-management, utilizing major Chinese digital platforms such as Xiaohongshu, Douyin, and Dianping. We design and manage structures that lead to actual sales conversions beyond simple exposure.
• China Influencer and Experience Group Marketing: We create and disseminate viral content using influential Chinese influencers (Wanghong) and experience groups. This enhances brand awareness, builds trust with potential customers, and maximizes reservation conversion rates.

Products

• Xiaohongshu Marketing and Account Management: We handle KOS certification and operation of hospital accounts on the Xiaohongshu platform, primarily used by China's Gen Z, and plan and produce high-quality content. We drive customer acquisition by increasing credibility through content strategies focused on search exposure and the creation of review-based content.
• Douyin Viral Content Production: We create and distribute promotional content for Korean hospitals and clinics using Douyin, China's short-form video platform. We effectively reach potential Chinese customers through visually appealing content.
• Chinese Patient Consultation and Reservation Management: We provide real-time consultations and connect to reservations through Chinese-preferred chat channels such as WeChat and WeCom. Highly knowledgeable Chinese staff directly handle inquiries, leading to high reservation conversion rates.

Special Notes

• Conversion-focused Full-Funnel Marketing Strategy: We go beyond simple ad exposure to design and operate the entire conversion structure, from customer acquisition to consultation, reservation, and post-management. This creates tangible results that lead to actual sales growth.
• Expertise in Chinese Market and Platforms: We possess in-depth understanding and professional operational capabilities for local Chinese platforms, such as the know-how to maintain Xiaohongshu KOS certification. We provide optimized strategies in line with evolving Chinese marketing trends.
• Data-Driven Customized Marketing: We analyze the Chinese marketing market environment and competitive content based on data to identify the brand's strengths and differentiation points. We continuously improve and optimize through performance analysis and report generation.

Recruitment Information

• Main Hiring Positions: We primarily recruit for positions in global marketing, China marketing, medical marketing, platform operation, and content management. In particular, we recruit marketing managers to support the entry of Korean hospitals and clinics into the Chinese market.

💡 A Word from JobPloy
MediChina is a specialized China marketing company that assists Korean hospitals and clinics in entering the Chinese market. The roles primarily involve marketing planning, content creation, social media operation, and customer consultation. It is suitable for foreign workers with excellent Chinese language skills and an understanding of the Korean medical and beauty market. Continuous learning about Chinese digital platform trends and rapid adaptability are important. As we aim for full-funnel marketing that takes responsibility from customer acquisition to actual reservation conversion, a sense of responsibility for results and problem-solving skills may be required.