Limpid Co., Ltd. is a bio pet food company established in 2020, providing pet food manufacturing and pet management application services. It is headquartered at 465 Dongdaegu-ro, Dong-gu, Daegu, and operates with a small team including CEO Park Sang-beom and Co-CEO Kim Hee-soo.

"Limpid is a bio pet food company that provides innovative nutritional solutions for the healthy lives of companion animals. As its name, meaning 'transparent' and 'clear,' suggests, it builds trust by transparently disclosing all processes, from raw material selection to clinical trial results. It aims to contribute to the health and longevity of pets by combining veterinary expertise and data technology, aspiring to become Asia's leading premium pet food company."

Business Areas

• Pet food manufacturing and distribution: Veterinary nutrition specialists develop and produce freeze-dried pet food based on scientific evidence. In particular, they offer 'Dr. Trusty,' the world's first freeze-dried prescription feed for chronic disease management, and 'Trusty Food,' a premium general feed.
• Pet healthcare platform development and operation: Through 'Saladpet,' a specialized app for customized pet nutrition, it collects and analyzes pet health data, and provides feed recommendations and nutritional management solutions. It is building a platform for customized diet suggestions and early disease diagnosis based on pets' health conditions using AI technology.
• Pet food clinical trials and R&D: In collaboration with Kyungpook National University College of Veterinary Medicine, it established 'LV Veterinary Clinical Center,' the nation's first specialized feed clinical trial institution, to scientifically verify product efficacy and safety. Based on big data and AI technology, it researches and develops customized nutritional solutions optimized for individual pets.

Products

• Trusty Food: A premium freeze-dried general feed brand aiming for 'slow aging.' It boasts excellent palatability by preserving the natural taste and aroma of the raw ingredients, aiming to deepen and prolong the relationship between pets and their owners.
• Dr. Trusty: The world's first prescription feed brand applying the freeze-drying method. It provides customized products for chronic diseases such as diabetes, pancreatitis, and food allergies, and has innovatively improved the low palatability issue of existing prescription feeds.
• Saladpet: A leading feed/health platform chosen by approximately 100,000 pet owners in Korea. It recommends feed based on pet health data and provides customized nutritional management and palatability test kits.

Special Notes

• Veterinary-based expertise and R&D capabilities: Domestic veterinary nutrition specialists co-founded the company, developing products based on veterinary expertise and establishing the nation's first specialized feed clinical trial institution to strengthen scientific verification.
• Innovative freeze-dried pet food technology: Minimizes advanced glycation end products (AGEs) generated during high-temperature processing and reduces nutrient loss in raw ingredients, contributing to the prevention of aging and chronic diseases in pets. Its excellent palatability stimulates pets' appetites and resolves feeding difficulties for owners.
• Data and AI-based customized nutrition solutions: Builds extensive nutritional data covering over 90% of domestically distributed feed, and utilizes big data and AI technology to provide customized nutritional solutions optimized for individual pets.

Recruitment Information

• Main Hiring Positions: Past job postings included positions such as content designer, and commerce performance/content marketer lead. No currently open positions are found.
• Benefits: Welfare benefits such as a coffee and snack bar, equipment support, and flexible leave were mentioned. It's a free atmosphere that discourages overtime and does not force company dinners.

💡 A Word from JobPloy
Limpid Co., Ltd. is a bio pet food startup that manufactures pet food and provides pet healthcare app services. Roles may primarily include research related to pet nutrition and health, product development, marketing, and platform operation. As a foreign worker, understanding and passion for the pet industry, along with data analysis and technology utilization skills, will be a great asset for adapting to the job. The company is growing based on veterinary expertise and innovative technology, so a willingness to learn and a proactive attitude in related fields are important.