DRAX Co., Ltd. is a Korean small and medium-sized enterprise established in August 2001, with its main business being the manufacturing of equipment for gymnastics, athletics, and physical training. Beyond developing and manufacturing sports equipment, the company is leading the digital healthcare sector by converging artificial intelligence (AI) and Internet of Things (IoT) technologies. Its headquarters are located at 26 Jeonpa-ro 62beon-gil, Manan-gu, Anyang-si, Gyeonggi-do, and it is led by CEO Yoo Sun-kyung.
"As Korea's No.1 fitness brand, DRAX contributes to the promotion of human health based on its unique technological competitiveness, know-how, excellent quality, and high reliability. Since its establishment in 2001, it has been leading innovation in the fitness industry and is moving beyond domestic markets to become the global No.1 fitness brand. The company continuously invests in securing core technologies and R&D for new product development to provide innovative technologies and healthy lives for people."
Business Areas
- Manufacturing and Sales of Smart Fitness Equipment: Manufactures high-quality fitness equipment integrated with IoT technology, such as treadmills and weight machines, and sells them to fitness centers, corporate and apartment community facilities, and public sports facilities. Through a 'One-Stop production line' that directly performs all processes from research and development to design, manufacturing, and after-sales service, the company ensures high quality and price competitiveness.
- Operation of Digital Fitness Platform 'DRAXFIT': Through 'DRAXFIT', a smart gym system that integrates IoT technology into exercise equipment and gym facilities, it provides customized exercise programs for customers and a smart customer management system for operators. This system collects and analyzes user exercise data in real-time to support exercises optimized for individual goals and physical abilities.
- Development and Supply of Fitness AI Solutions: Beyond being a mere equipment manufacturer, the company is leaping forward as an 'AI Health Tech company' that designs individual health based on data, leading the digital transformation of the fitness market with AI-based data solutions.
Products
- Cardio Exercise Equipment: Commercialized the world's first automatic speed control treadmill 'SpeedSync' system and the world's third curved non-motorized treadmill, offering various cardio exercise equipment such as MyMountain, bikes, ellipticals, and stair climbers. In particular, the Incline Trainer is the world's first climbing walking machine using the FS incline system, offering excellent space utilization and energy-saving effects.
- Strength Training Equipment 'Pure Plate' Series: A series of strength training equipment that enhances the efficiency of weight training by implementing a 3D movement trajectory. It includes a variety of products such as Rotary Pulldown, High Row, Front Row, Low Row, Power Leg Press, Shoulder Press, Chest Press, Hip Thrust, and Hack Squat.
- Digital Fitness Platform 'DRAXFIT': A datafication solution that supports personalized workout routine design and intensity adjustment based on user exercise data. It provides an integrated AI system necessary for fitness center operation and personal exercise management, including AI exercise prescription, exercise records, member management, and class management.
Special Notes
- Innovative Technology and R&D Investment: With over 20 years of accumulated know-how and technological prowess, including the world's first commercialization of an automatic speed control treadmill and the launch of the world's third curved non-motorized treadmill. The company holds over 92 domestic and international patents and more than 110 industrial property rights, continuously expanding its technology portfolio through ongoing R&D investments.
- High-Quality Production System Based on Smart Factory: Operates a smart factory with high-performance automated lines, unique in the domestic fitness equipment manufacturing industry. Through a 'One-Stop production line' that directly performs all processes from research and technology development to material procurement, design, manufacturing, assembly, processing, finishing, and after-sales service, the company ensures high quality and price competitiveness.
- Global Market Competitiveness and Expansion: Established overseas branches in the United States, Germany, Japan, and Australia, and exports products to 43 countries worldwide, proving its competitiveness in the global market. The company was the first in the fitness industry to receive the 'Ten Million Dollar Export Tower' award, accelerating its growth in the global market.
Recruitment Information
- Main Hiring Positions: Primarily recruits for manufacturing, R&D, software development, sales/marketing, and management support roles. Currently, recruitment is underway for positions such as health trainer, export/import specialist, industrial safety engineer, air environment engineer, and CO2 welding.
- Benefits: Offers 5-day work week, annual leave, monthly leave, and supports the four major insurances including National Pension, Health Insurance, Industrial Accident Compensation Insurance, and Employment Insurance.
💡 A Word from JobPloy
DRAX Co., Ltd. is an innovative company that leads the domestic fitness industry and is actively expanding into the global market. Particularly, its focus on developing smart fitness solutions using AI and IoT technologies presents a great opportunity for foreign workers with expertise in related fields. Individuals can demonstrate their capabilities in various roles such as manufacturing, R&D, software development, and international sales, and the company's continuous technological investment and global expansion will positively impact personal growth.
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