BlueL Co., Ltd. is a small and medium-sized enterprise specializing in the manufacturing and distribution of household goods and pet supplies, located in Namdong-gu, Incheon, and established by CEO Oh Soo-ham in 2017. Centered around its own premium pet brand, 'BluePet', the company manufactures and sells pet products such as puppy pads and cat litter. In addition, it operates in diversified business areas including household appliances, chemical materials (flame retardants), and international logistics forwarding.

It is a global household goods and consumer goods company that prioritizes customer value realization and pursues continuous innovation and strict quality improvement based on trust.

Business Areas

Pet Supplies (PETCONOMY) : Through its own pet brand BluePet, the company conducts research, development, and online/offline manufacturing and distribution of pet lifestyle products such as puppy pads, cat litter, scratchers, and hygiene products.

Household Goods and Appliances (HOUSEHOLD) : Produces and distributes household consumer goods and small appliances necessary for daily life, such as one-touch bed mosquito nets, bathroom heaters, oral hygiene products (toothbrush production line), and sanitary products.

Chemical Material Supply (CHEMICALS) : Supplies flame retardants and chemical products, which are core materials that meet safety standards in various industrial fields.

International Logistics and Forwarding (FORWARDING) : Provides logistics solutions that economically and safely connect import/export trade logistics based on its registration as an international logistics agency.

Key Products

BluePet Bosomi Puppy Pad : The flagship product of the in-house brand BluePet, this is a puppy pad featuring excellent absorbency and leak-prevention technology.

BluePet Bentonite/Cassava Cat Litter : A lineup of natural bentonite and cassava blended cat litter that minimizes dust and enhances clumping and deodorizing power.

BlueL One-Touch Bed Mosquito Net : A range of household one-touch square and dome-shaped bed mosquito nets that are easy to install and store.

Key Strengths

In-house Brand Competitiveness and Overseas Expansion : Based on the BluePet trademark, the company is pursuing not only a domestic online commerce presence but also trademark applications in the U.S. and expansion into the global market.

Certification-based Management Capability and Quality Control : The company has obtained Main-Biz (Management Innovation Small Business) certification, ISO 9001:2015 Quality Management System certification, and a commendation as an excellent company in Namdong-gu.

Job Posting Analysis

Main Recruitment Roles : Online shopping mall operation management, e-commerce web design (detail page production), overseas buyer sales/trade administrative staff, logistics and inventory management

Employment Pattern : Ad-hoc and continuous recruitment through job portals such as JobKorea, Incruit, and Moija when a need arises (based on 2024~2026 confirmation)

💡 A word from JOBPLOY

BlueL Co., Ltd. is a company that combines online sales of pet supplies and household consumer goods with forwarding trade. As demand for talent with skills in e-commerce operation, multilingual buyer communication (Chinese, English, etc.), online marketing, and design is observed in their recruitment history, having relevant practical experience and Korean communication skills will be helpful for practical preparation.