Woogong's Strawberry Co., Ltd. is a smart farm company specializing in strawberries, located in Sangju, Gyeongbuk. Led by CEO Park Hong-hee, the company cultivates high-quality strawberries in state-of-the-art glass greenhouses and distributes them domestically and internationally.

"Woogong's Strawberry Garden is based on the idiom 'Woogongyisan' (愚公移山), meaning 'a foolish old man moves a mountain,' embodying the philosophy of a steadfast farmer committed to producing the best strawberries through continuous, honest effort. CEO Park Hong-hee, an engineering graduate, is gaining attention for his bold attempts to change the paradigm of traditional strawberry cultivation, including a 20,000㎡ (approximately 6,000 pyeong) glass greenhouse and franchise strawberry farms."

Business Areas

• Strawberry cultivation and production: We cultivate strawberries such as Santa, Altaking, and Berrysta, new varieties developed by Gyeongsangbuk-do, in state-of-the-art Venlo-type glass greenhouses. By introducing a hanging bed system, we have increased production efficiency per area by about 1.6 times, stably producing high-quality strawberries.
• Strawberry distribution and export: Aiming to pioneer domestic and international markets, we produce 300,000 new variety strawberry seedlings annually and select high-quality strawberries for direct delivery and export. We are contributing to enhancing the competitiveness of Korean strawberries in global markets such as Southeast Asia.
• Smart farm solution research and nurturing young farmers: We are participating in joint R&D for AI-based smart farm solutions to develop strawberry-optimized smart farm solutions and services. Through field-oriented smart farm management, we nurture young farmers and provide technical guidance, contributing to the development of the strawberry industry.

Products

• High-quality fresh strawberries: Fresh strawberries cultivated in a state-of-the-art smart farm, we select and sell the top 20% of strawberries harvested on the same day. Boasting uniform and excellent quality, they are available from late November to mid-March.
• Handmade strawberry jam: Premium strawberry jam made directly by strawberry farmers, we offer a variety of products including 4x jam with 80% strawberries, 2x jam with 67% strawberries, squeeze-tube jam, and sugar-free strawberry compote. Preserving the natural taste and aroma of fresh strawberries, they offer a healthy and rich flavor.
• Strawberry experience program: We operate an experience program where visitors can directly harvest and taste strawberries at the farm, providing a special experience. In a clean and cozy space, you can see and taste strawberries grown with care.

Special Notes

• State-of-the-art smart farm technology: We operate the largest strawberry smart farm in Korea, establishing a complex environmental control system that integrates ICT and IoT. This minimizes the impact of external environmental variables such as weather, ensuring stable production of uniform, high-quality strawberries.
• Development and supply of superior varieties: In cooperation with the Gyeongsangbuk-do Agricultural Research & Extension Services, we are cultivating excellent new strawberry varieties such as Santa, Altaking, and Berrysta. We produce 300,000 seedlings annually, supplying them to local strawberry farmers and contributing to the development of the strawberry industry.
• Vertical integration and franchise model: We aim for vertical integration encompassing strawberry production, processing, distribution, and experience, and are promoting the expansion of 'Woogong's Strawberry Garden' franchise farms. Through this, we seek to scale up agricultural products, enhance management efficiency, and aspire to become 'Korea's Zespri'.

Recruitment Information

• Main Hiring Positions: Simple agricultural workers such as crop management, greenhouse facility management, strawberry harvesting and packaging
• Benefits: National health insurance, national pension, employment insurance, industrial accident compensation insurance, severance pay

💡 A Word from JobPloy
Woogong's Strawberry Co., Ltd. is a company that cultivates and distributes strawberries in a state-of-the-art smart farm. The main tasks involve strawberry cultivation and harvesting, facility management, etc., and a 6-day work week is common. As national health insurance, national pension, employment insurance, industrial accident compensation insurance, and severance pay are provided, a stable working environment can be expected. Strawberry farming requires seasonal characteristics and continuous effort in crop management, but efficient work is possible by utilizing smart farm technology.