The Founders Co., Ltd. is a consumer goods and cosmetics brand builder company that develops global K-beauty skincare brand Anua, as well as Project 21, Fromlabs, and more. Based on data-driven sophisticated marketing and product planning capabilities, it has expanded into over 160 countries worldwide, including North America, Japan, and Europe, achieving rapid growth. It is solidifying its market position in global e-commerce and major retail channels based on its own brands.

The Founders is a global commerce startup that operates the skincare brand 'Anua', pet supplies 'Project 21', and derma haircare 'Fromlabs' with the goal of 'Global No.1 Brand Builder', loved by customers in over 160 countries.

Business Areas

K-Beauty and Skincare Business: Planning, product development, and distribution of basic cosmetics centered on the global skincare brand Anua

Haircare and Derma Cosmetics: Providing scalp and hair care solutions through the derma haircare brand Fromlabs

Pet Lifestyle Business: Planning and operation of Project 21, a pet healthcare and supplies brand

Global E-commerce and Retail Distribution: Expansion of distribution channels through entry into global online/offline channels such as Amazon, Qoo10, Ulta Beauty, and Olive Young

Main Products

Anua Skincare Line: Representative basic cosmetics specialized in skin soothing and hydration care, such as Heartleaf Toner, Cleansing Oil, and Serum

Project 21: Pet healthcare products that improve the quality of life for pets, such as pet water purifiers and health supplements

Fromlabs: Derma haircare lineup that solves hair and scalp concerns based on functional ingredients

Strengths

Unrivaled Global Market Penetration: Proven K-beauty power in over 160 countries, achieving #1 in Amazon US category and #1 in Qoo10 Japan Megawari

Data-driven D2C and Influencer Marketing Capabilities: High conversion rates and brand trust built through consumer data analysis and localized influencer seeding strategies

Category Diversification Multi-Brand Portfolio: Brand building system that continuously fosters differentiated independent brands such as skincare, haircare, and pet care

Job Posting Analysis

Key Hiring Positions: Global Influencer Marketing (North America/Japan/Europe/Southeast Asia), Brand Manager (BM/Product Planning), International Sales and Retail, Performance Marketing, Brand Design, SCM/Logistics Management

Employment Pattern: Large-scale rolling recruitment and activation of early talent discovery through internships (experiential/conversion) in line with global expansion

💡 JOBPLOY's Word

The Founders is expanding its K-beauty brands globally to North America, Japan, Southeast Asia, and Europe, offering many opportunities for foreign talent with multilingual skills and an understanding of local market culture and consumer trends. In particular, active recruitment is taking place in global influencer marketing, international retail sales, and localized communication, so it is advisable to have quick execution and agile work style, and actively demonstrate Korean-based in-house collaboration skills.